Features built to improve frontline performance

Sell more with the team you already have.

Fewer walk-outs, more closes, higher ATV. Be Brilly shows every manager who to coach, and on what.

BNetwork · 6 stores · week closes in 2 daysMission Control12-day streakNETWORK MISSIONLift Upsell to 7 across the network70%Average score7Across 6 storesImprovement12%since baselineNew rangeCoaching weekBrilly IntelligenceUpsell dips after 3pmat Ponsonby.Try a 3pm huddle onone add-on per sale.Plan itLeaderboardThis month1SMSarah M.Queen StCheer92ANAroha N.Ponsonby83CWChip W.Newmarket7Coached this quarter38of 52 peopleCampaigns live2Upsell week · New rangeSMSarah M.My scores9/10BrilliantGreet9Meet8Close9Upsell7ANAnecdote loggedClose · just nowTeam score up 12%Since baseline

The features

Every tool your managers need on the floor.

Assessments, anecdotes, benchmarks, BrillyIntel, visits and ramps. Here's what each one does on the floor.

Assessments

Score the floor.

A reliable rubric and a clear standard, so a score means the same thing in every store. Score your team weekly, monthly or quarterly. However you run your floor.

✓Scored against your category benchmark
✓Same rubric, every manager
How the GMCU rubric scores →
AT
Aroha T.
Queen St · Assessment
Q1 of 10
Greet

Timing and delivery of the greeting?

Held backDid well
Head down on a taskScripted hello
Eye contact firstHello within 10s
12345678910
Next question
Same rubric, every store
Quick log5 day streak

Who was it?

CRChipATArohaDVDevMKMia

What happened?

Asked who the gift was for before showing anything. Customer left with two.
CloseFound the real need+ Add-on
Save moment
AT
Aroha's profile
12 moments · 9 wins
Anecdotes

Catch the moment while you're in it.

One tap records the story. Over time it builds a profile of what your A-players actually do.

✓One tap, no typing
✓Builds every person's profile
Who's improved most on Close this month?
✦ Brilly
AT
Aroha T.
Close up 60% since baseline

Your next move

Shows product first→Asks who it's for

Share it with the team. It's the move that unlocks the most.

Which store needs support?Who's ready for a new challenge?
Brilly Intelligence

You coach. Brilly finds the patterns.

Ask in plain English. Get a straight answer.

✓Spots dips early
✓Finds what your best people do
Connectors

Bring in outside eyes.

Send a scoring link to a mystery shopper, agency or friend of the business. Their scores stay separate until you review them.

✓One link per store
✓You approve before scores count
Friend of the business
Tue · served by Dot
Shopper Co. agency
Mon · served by Leo
Mystery Shopper
Today · served by Chip
New
Greet 8Meet 7Close 6Upsell 5
Counts toward coachingInfo only
MK
Mia K.
New starter · started 3 weeks ago
On ramp
90 day goal
Strong across all four
Day 21Day 90

Weekly check-ins

W1W2W3W4W5W6
Ramps out after 2 Strong in a row. 1 of 2 done.
Reminder: Mia's check-in is Thursday
Ramps

Extra check-ins for new starters.

New starters and returners get more frequent check-ins, then ease back once they're consistently Strong.

✓New starters enrol automatically
✓Ramps out on its own

Right now, great service is a hunch.

Bye bye vaguery. Hello clarity.
Gut feelBe Brilly

“We think Sarah's great.”

9
Meet

Sarah finds the need before she shows a product.

“Chip just needs more confidence.”

6
Upsell

Chip's Greet is strong. Upsell is next, and the coaching's ready.

“The new store feels a bit slow.”

5
Greet

Greet dipped in week two. Brilly flagged it before the numbers did.

Your rockstars

Your rockstars sell the most. The middle is where sales slip.

Skills and sales climb together. The drop sits with people who are Competent or still need coaching. That's where a five-minute coach moves the number.

  • See who sits in each tier
  • Coach the gap, not the whole team
  • Watch the move show up in sales

Soft skills. Hard numbers.

Understand GMCU →
GREET
Stay or leave
Better greetings, fewer walk-outs.
Fewer walk-outs
MEET
Find the real need
Find the need, keep them talking.
More customers engaged
CLOSE
Turn interest into a sale
Spot the buying signal and ask for the sale. More browsers walk out as buyers.
Higher conversion
UPSELL
Grow every sale
The right add-on lifts every sale.
Higher ATV
Getting started

Go live without time-consuming training.

No hardware. No manual. Built to save managers time, not give them another thing to manage.

1Add your team2 min
2Use GMCU, or enter your own sales process5 min
3Score your first customer conversation30 sec

Nothing to install

A tap, not a form

See the wins fast

Make brilliant the standard, on every shift.

Get your first store scoring today.

A staff member holding up a shirt for a customer on the shop floor

Frequently asked questions

How long does rollout take?

Icon

Most teams are scoring on the floor in their first week. Add your team, choose GMCU or your own standards, and score your first conversation from a phone. No hardware, no training day.

Can we use our own sales standards?

Icon

Yes. Start with GMCU as it comes, or bring your own standards and we'll map them across. Either way, every manager scores against the same rubric.

Does it work across multiple stores?

Icon

Yes. See scores by store and by person, compare stores side by side, and benchmark each one against retailers in your category, pillar by pillar.

Can mystery shoppers score our stores?

Icon

Yes. Visits gives each store a scoring link you can send to a mystery shopper, agency or friend of the business. Their scores sit alongside your managers', and nothing counts until you approve it.

What does Brilly actually do?

Icon

Brilly reads across your assessments and anecdotes to spot dips early and show what your best people do. Ask it questions in plain English, like who's improved most on Close this month.